Steve O’Connor – General Manager, Creative HQ

“New Zealand almost watched it from afar in some respects. There weren’t too many Kiwi companies at that point that had gone massive on the prospect of something in the future without generating any real value. So there was not the same fall-out directly for Kiwi companies that we saw in the likes of the States. But it got everyone thinking more carefully about how value would be generated and sustained long-term and that you needed to think in advance about some of the fundamentals of business – the business model, profitability, sustainability of customers over time. I think it has changed the way of thinking. I don’t think it has undermined people’s view of what you can achieve via the Internet but it’s probably made people think a bit more carefully in the early stages about the fundamentals of business that need to exist.”


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