Talks about professional web development.
By 2003, people were realising it could take big money to create an effective website. Even just to get the right domain name for it could be costly, with the government paying $1 million for a single .com.
View 2003 › or Start at 1989“I just did it for fun. I threw up a couple of pages of writing just to see if anyone was interested... and for the most part people weren’t but it was still a good learning exercise. Even when I got out of university and went and started at a job here in Wellington for an agency, I wasn’t convinced that there was much of a career in it. It wasn’t the main channel. It wasn’t the way that people were reaching an audience. They were still obsessed with TV and all the traditional media so I wasn’t sure it was for me. Even as late as 2004, I decided to try something else and see if there was something else worth doing. And I went into public relations. I thought it would be quite cerebral, it would be quite scheming and interesting. I mean you’ve seen Stephen Fry Absolute Power. I’m sure it’s not like that but... you have these ideas. And all I ended up doing there was Web. That’s all that they did and that’s what they wanted me to concentrate on and I realised, “Hang on, this thing’s for real because I’m in a completely different industry and it’s not completely weird, but that’s where they’re heading and that’s what they’re doing”. And I thought, “Well if I’m going to do the Web then I want to do it somewhere that’s focused on Web”. So that’s what I ended up doing.”